The department of Tourism, with representatives from Kenya Wildlife (KWS), Kenya Tourist Board (KTB), Kenya Tourism Federation (KTF) and support from the World Bank is developing a directory of tourism attractions and tourism services, including tour operators, travel agents and accommodation facilities. The directory will be available online hosted on the Magical Kenya website and will provide a one stop resource for the tourism offering in the country, as well as provide easy access to a database of licensed tourism businesses in the country to promote formal engagements/networks with other businesses both local and international.
KTF participation in this project extends from being a key proponent of the project as it will establish statistics on the size of the tourism industry in the country, which will form basis for tourism statistics e.g. the contribution to the economy and inform lobby efforts for conducive policies and strategic growth of the sector.
The directory will list contact information for the listed attractions and services as well as link to websites where this is applicable. Additionally, the directory will provide maps to the attractions with the goal to make access to these easier for users.
The project will involve collation of information on attractions countrywide, which will be done following training of tourism stakeholders in the counties - county government officials in charge of tourism and representatives of private sector - on how to collate this information and these will also have a key role to notify of new developments that occur to enable the updating of the directory duly.
The project is benefiting from technical assistance from the World Bank, with the directory format design now ongoing. The project is also utilizing as bench-marks successful directories elsewhere globally to enable Kenya safaris to be on a competitive edge.